Jaguar Land Rover

Jaguar Land Rover Aluminium Recycling Project Could Cut CO2 By 26 Percent

Jaguar Land Rover Aluminium Recycling Project Could Cut CO2 By 26 Percent

Jaguar Land Rover said last month that a recycling process they developed could cut carbon dioxide emissions by over a quarter. The firm’s REALITY aluminium project is a process developed by the automaker to blend recycled aluminium with primary aluminium to achieve...

China Zhongwang Inks Supply Contract With Jaguar Land Rover

China’s aluminium extrusions behemoth China Zhongwang Holdings Ltd. announced yesterday a partnership with British automaker Jaguar Land Rover Limited to supply aluminium extrusion products as a Tier-1 supplier. The partnership with Jaguar Land Rover is Zhongwang’s first with an automotive company outside the People’s Republic of China. Though no further information regarding the financial or […]

British Firm Axion Joins Groundbreaking Jaguar Land Rover Aluminium Recycling Project

British resource recovery firm Axion Recycling Ltd. revealed earlier this week that it has signed on with Jaguar Land Rover’s REcycled ALuminium Through Innovative TechnologY (REALITY) project. The project is a £2-million (US$2.85 million) outgrowth of Jaguar Land Rover’s REALCAR (REcycled ALuminium CAR) projects. Jaguar Land Rover’s REALCAR project was launched a decade ago and […]

The Electric Vehicle Revolution Will Spur Aluminium Demand

In stark contrast to previous editions, electric vehicles were all the rage at this year’s Frankfurt IAA, the world’s largest motor show. Many premium brand announced they would electrify entire series or that their fleets will be a mix of hybrid and battery-powered vehicles. Aiming to catch up to Tesla, European automakers are increasingly favouring […]

Jaguar Land Rover Takes Next Step in Aluminium Recycling with REALITY Program

British multinational car company Jaguar Land Rover Limited announced a new project for reusing recycled aluminium in new car production earlier this week. The program, known as REALITY, is the next step in JLR’s ongoing strategy of harvesting aluminium from end-of-life cars and reintegrating it in new vehicles. The £2-million (US$2.62 million) project builds upon […]

UK’s Brunel University Partners with Jaguar Land Rover to Develop Die-Cast Aluminium Components

The United Kingdom’s Brunel University London announced a partnership with Brunel Centre for Advanced Solidification Technology (BCAST), Jaguar Land Rover, and other commercial interests and research institutions to develop new ultra-light die-cast aluminium parts for use in automotive manufacturing. The project is to be three years in duration and is the product of a planned […]