American multinational food and beverage company PepsiCo, Inc. announced last week a shake-up in packaging for several of its brands, including testing aluminium cans for its bottled water offering.
PepsiCo will implement the change next year, with pilot testing of Aquafina in aluminium cans at domestic food service outlets, with limited retail testing to follow. In addition to offering drinking water in cans, PepsiCo is transitioning the LIFEWTR brand to 100% rPET (recycled polyethylene terephthalate) packaging, while bubly will be offered in packaging other than plastic.
The firm says the changes will result in significant improvements to its sustainability. Once all changes are implemented, PepsiCo says it will use up to 8,000 metric tons less of virgin plastic and cut up to 11,000 metric tons of greenhouse gases. Such changes will aid the firm in accomplishing its goal of making the entirety of its packaging recyclable, compostable, or biodegradable by 2025 while using 25 percent recycled plastic content in its plastic packaging.
PepsiCo Chairman and CEO Ramon Laguarta says his firm has a unique opportunity in shaping beverage packaging and how it affects sustainability.
“Tackling plastic waste is one of my top priorities and I take this challenge personally. As one of the world’s leading food and beverage companies, we recognize the significant role PepsiCo can play in helping to change the way society makes, uses, and disposes of plastics. We are doing our part to address the issue head on by reducing, recycling and reinventing our packaging to make it more sustainable, and we won’t stop until we live in a world where plastics are renewed and reused.”
“We are really excited to evolve our packaging across PepsiCo’s water portfolio to make a positive impact,” continued PepsiCo’s Vice President Water portfolio Stacy Taffet. “We created LIFEWTR to be an inspirational and purpose-driven brand, and we’re expanding that vision by using recycled packaging to deliver our premium water. At the same time, bubly, our sparkling water brand that is full of flavor and personality, has already shaken up the sparkling water category and will continue to do so with this bold move.”