Atlanta’s rolled and recycled aluminium firm Novelis Inc. will be on hand this weekend at Churchill Downs to help promote recycling among the attendees of this year’s Kentucky Derby.
Novelis announced yesterday its appointment as the Derby’s recycling partner as well as its plan to provide recycling bins on the infield of Churchill Downs. The anticipated 80,000 attendees will be able to deposit used aluminium in the recycle bins, and proceeds from the aluminium recycled at the event will be donated to Habitat for Humanity.
Marco Palmieri, Senior Vice President and President, Novelis North America, noted the history the firm has in Kentucky and the golden opportunity the world-famous thoroughbred race offers it to promote aluminium recycling.
“Our Kentucky roots date back almost 35 years with plants in Berea, our joint venture Logan Aluminum in Russellville and our plant under construction in Guthrie that combined provide more than 1,500 jobs. What better place to showcase the importance of recycling than during the ‘Most Exciting Two Minutes in Sports’ where nearly 370,000 beverages in aluminum cans are consumed?”
“We take pride in providing the world with a product that is 100 percent recyclable,” continued Palmieri. “It only takes about 60 days for a can to be recycled and back on store shelves. We’re hoping our partnership with the 2019 Derby will not only raise awareness for the importance of recycling, but also help put a roof over at least one Kentucky family.”
“We’re proud to partner with Novelis and offer our guests a recycling program that has enduring community impact,” said Churchill Downs’s Vice President of Partnerships Kristin Warfield.
On average, Novelis recycles over 65 billion aluminium beverage cans per annum, converting the cans to aluminium sheet that is used in the production of new aluminium beverage cans while using 95 percent less energy in the process.