Atlanta’s rolled aluminium firm Novelis announced this week a US$30 million investment at its Plettenberg-Ohle, Germany to build a new continuous annealing line. The new line, which is intended to meet client demands for aluminium in coffee capsules, will double the plant’s capacity.
Novelis’s Ohle plant is the origin of most of the aluminium coffee capsules produced on the market today. The firm says this new investment will help to strengthen its position in the market when it comes online in two years.
Emilio Braghi, Executive Vice President and President, Novelis Europe, said in a press release that this is yet another example of the firm’s commitment to sustainability.
“The investment demonstrates our commitment to serve as a trusted partner for our food and packaging industry customers and create more sustainable solutions for consumers. Increasing the use of recycled aluminium helps us reduce the use of natural resources, strengthen the circular economy and thus limit climate change. Our sustainability commitments include a 30 percent carbon footprint reduction by 2026 and achieving carbon neutrality by 2050 or sooner, thereby helping our customers reach their sustainability goals as well.”
The coffee capsules produced by Novelis begin as recycled aluminium at its Nachterstedt plant, as about 80 percent of the capsules’ content is sourced from its advanced recycling facilities. The aluminium stock is then shipped to Novelis’ plant at Ohle for production as coffee capsules.
Novelis is a subsidiary of Mumbai’s Hindalco Industries Ltd. Based in Atlanta, the firm accounts for almost half of Hindalco’s consolidated revenue. The world’s largest recycler of aluminium, Novelis conducts operations in ten different countries, employs around eleven thousand people, and reported US$11.2 billion in net sales for the most recent fiscal year.