Atlanta’s rolled and recycled aluminium firm Novelis Inc. commenced construction on its US$36 million expansion and upgrade of its Greensboro, Georgia plant yesterday.
The upgrades, which include state-of-the-art recycling equipment, a new dust-mitigation system, and an overall traffic redesign aimed at increasing safety and efficiency, are expected to be completed over the course of the next two years.
Novelis has undertaken the project in an effort at expanding its capabilities for taking advantage of opportunities presented by automotive closed-loop recycling, which preserves the value of alloys used in manufacturing, reduces overall costs, lessens the sector’s environmental impact, and creates a secure supply chain. In addition to automotive recycling, the plant will continue to be used for recycling aluminium beverage cans.
Marco Palmieri, SVP and President, Novelis North America, elaborated upon the firm’s plans for the site.
“As automakers continue to choose aluminum as the sustainable material of choice, we are investing in our recycling capabilities to increase the amount of recycled content in new vehicles and reduce carbon emissions. This investment aligns with our purpose of Shaping a Sustainable World Together and demonstrates our commitment to helping our customers meet their sustainability targets.”
Beatriz Landa, Novelis Greensboro Plant Manager, greeted the expansion as good news for both the plant and its customers.
“Our team of 145 employees in Greensboro has a proud tradition of offering innovative solutions in aluminum recycling. This investment enables us to continue to modernize our facility and capabilities to serve an even broader customer base for years to come.”
“Congratulations to Novelis on this exciting expansion in Greensboro,” said Georgia’s Governor Brian P. Kemp (R). “Any time one of our home-based companies expands, it is good news for business in Georgia. Novelis’ 40-year history in Greensboro has created countless opportunities for hardworking Georgians in the region, and I look forward to watching their continued success in the years to come.”
Novelis is a subsidiary of Mumbai’s Hindalco Industries Ltd. Based in Atlanta, the firm accounts for almost half of Hindalco’s consolidated revenue. The world’s largest recycler of aluminium, Novelis conducts operations in ten different countries, employs around eleven thousand people, and reported US$10 billion in revenue for the most recent fiscal year.