Atlanta’s rolled aluminium firm Novelis has teamed up with Colorado’s Ball Corporation to announce that the Ball Aluminum Cup features a recycled aluminium content of 90 percent.
Novelis says the higher recycled aluminium content aligns with Ball’s emphasis on lowering the global carbon footprint and making available a more sustainable solution for sports and entertainment, food service, retail, and beverage industries.
Dan Fisher, President and CEO of Ball Corporation, said in a press release that his firm is elated to continue its partnership with Novelis.
“At Ball, we’re committed to innovative solutions that contribute to creating a truly circular economy. Aluminum beverage packaging – including the Ball Aluminum Cup – has always been a sustainable alternative to plastic, and this update only further strengthens its sustainability attributes. We aim to deliver solutions that not only benefit our global customers but also benefit the planet, and we are excited to partner with Novelis to bring a Ball Aluminum Cup made with 90% recycled content to communities everywhere.”
Ball said it designed the Ball Aluminum Cup to provide sports and entertainment venues an alternative that meets consumers’ demands for sustainable solutions. The firm also notes that it has received Cradle to Cradle Certified Bronze accreditation for the cup, emphasizing its commitment to sustainable products.
Steve Fisher, President and CEO of Novelis Inc., noted that Ball’s efforts at sustainability mesh well with those of his own firm.
“In line with Novelis’ purpose of ‘Shaping a Sustainable World Together,’ we’re focused on innovating alongside customers like Ball to increase the use of recycled content in their products. We’re proud of our long-standing partnership with Ball and our joint efforts to increase the use of aluminum for beverage packaging. Aluminum beverage packages – bottles, cans and cups alike – are a perfect product for the circular economy as they can be recycled over and over without ever losing their material properties.”
Novelis is a subsidiary of Mumbai’s Hindalco Industries Ltd. Based in Atlanta, the firm accounts for almost half of Hindalco’s consolidated revenue. The world’s largest recycler of aluminium, Novelis conducts operations in ten different countries, employs around eleven thousand people, and reported US$11.2 billion in net sales for the most recent fiscal year.