In an effort at capturing a segment of the sustainable aluminium market, Norwegian aluminium firm Norsk Hydro A.S.A. introduced two new low-carbon aluminium products yesterday.
The products, which are to be independently certified by DNV GL are Hydro 4.0, an aluminium product derived from plants powered by renewable hydropower and with a maximum content of 4.0 kg CO2 per kg aluminium, and Hydro 75R, an aluminium product composed of a guaranteed post-consumer recycled content of at least 75 percent.
Hydro CEO Svein Richard Brandtzæg greeted the introduction of these new products as a springboard for the company to even more environmentally-responsible product offerings.
“We are proud of our industry-leading climate strategy that has resulted in producing aluminium with the lowest energy consumption and the lowest emissions in the world, and our aim to become carbon-neutral from a life-cycle perspective by 2020. As every part of our aluminum production is managed in-house, we can now take the next step by launching certified sustainable aluminum products.”
Hydro’s Head of Primary Metal business area Hilde Merete Aasheim views the new products as a means for their clients to meet sustainability goals of their own.
“We already work closely with customers to bring about CO2 savings of our metal in use, such as aluminium solutions for lighter and more fuel-efficient cars. With the new low carbon certificates, we’re offering our customers a new set of tools to help them meet their own ambitious climate strategies and together we can work to build a low carbon future for the broader industry.”
Aasheim continued by saying that its recycled and low-carbon aluminium offerings meet a growing demand by the global manufacturing market for metals with the smallest possible environmental impact.
“Our aim is to make sure we maximize the sustainability benefits of a metal that brings carbon savings in the user phase and can be infinitely recycled with only five percent of the original energy needed. Our two new products address the sustainability challenge of our industry – making sure we meet the global demand for aluminium with metal that is produced with the lowest possible carbon footprint – and that we are there to bring it back into the loop.”
Norsk Hydro, which was founded in 1905, financed by the Swedish Wallenberg family and French banks, began its life named Norsk hydro-elektrisk Kvælstofaktieselskab (literally, “Norwegian hydro-electric nitrogen limited”) by Sam Eyde. The Norwegian government owns approximately 40% of the company at the present time. Norsk Hydro is one of the largest aluminium companies in the world, with plants in Rjukan, Raufoss, Vennesla, Karmøy, Høyanger, Årdal, Sunndalsøra, and Holmestrand. Norsk also has several plants abroad, including in Germany and Brazil.