A trio of Indian firms have teamed up to launch a national consortium dedicated to promoting the use of aluminium cans for beverage packaging.
Hindalco Industries Ltd, Ball Beverage Packaging (India) Pvt Ltd, and Can-Pack India Pvt Ltd announced earlier this week the formation of the Aluminium Beverages Can Association of India (ABCAI). The Association will partner with corporations, governments, trade bodies, and consumer organizations to raise awareness of the benefits of aluminium beverage can use, including economic and environmental advantages. Per the announcement, ABCAI will also be involved in the study of beverage can usage, emphasizing its benefits to logistics, refrigeration, and water and power conservation.
The Association’s goals are lofty. Prakash Nedungadi, head of brand development at Aditya Birla Group, noted the paltry usage of aluminium beverage cans in India at present. Representing a mere 5 percent of beverage packaging in the subcontinent, Nedungadi said the Association must bridge the country’s awareness gap. India currently lags far behind many other countries in per-capita aluminium can usage, including the People’s Republic of China at 40 cans per capita and Vietnam’s 70-can-per-capita annual usage.
“We aim to convert one in every four beverage packages in India to aluminium by 2030,” he declared.
“Looking at the global benchmarks — 70 or 40 cans per capita versus our one — there obviously is an opportunity to grow. Therefore, when we say we want to go from one can to eight cans per capita over the next 11-12 years, we think it’s a reasonable goal, which we should all work towards. Then we can then see whether we want to raise that further.”
Nedungadi went on to point out the eco-friendly nature of aluminium packaging, and the fact that aluminium cools more quickly than other common packaging materials. Aluminium is also thoroughly resistant to tampering, and transport and disposal of the infinitely-recyclable metal enhances its ease in logistics.