Swedish rolled aluminium firm Gränges AB this week announced the launch of its new sustainable aluminium brand Endure, which is made from low-carbon and recycled aluminium.
Per the firm, Endure is verified by a third party to release no more than 4.0 metric tons of CO2 per metric ton of aluminium along the entire process, from mining of the original bauxite ore to delivery, also known as cradle to gate. Endure products also boast third-party accreditation as being sourced and produced in a responsible fashion.
Sofia Hedevåg, SVP Sustainability, said in a press release that the move was done in order to meet growing demand for sustainable aluminium solutions.
“We are very proud to announce Gränges Endure, our new sustainable product brand. The brand will help our customers decarbonize their products and meet the demands of climate conscious end-users. By choosing Gränges Endure, our customers help us make the aluminium industry and society in large more sustainable.”
Gränges, which was lately assessed to be in the top 1 percent of sustainable businesses by EcoVadis, says it has set for itself a priority to be at the forefront of sustainable aluminium production.
Begun in 1873 in Stockholm, Sweden as Trafik AB Grängesberg-Oxelösund, Gränges AB was resurrected in 2013 as a private company specializing in rolled aluminium heat exchangers. It employs almost 1,800 employees at the present time at two plants – one in Finspång, Sweden, that opened in its present configuration in 1972, and a second in Shanghai, China, opened in 1996. The firm boasts a total nameplate capacity of 420 thousand metric tons per annum and an annual sales total of SEK13 billion (US$1.35 billion).