EGA’s New Corporate Purpose Emphasizes Innovation Across Aluminium Value Chain

EGA’s New Corporate Purpose Emphasizes Innovation Across Aluminium Value Chain

Emirates Global Aluminium PJSC (EGA) announced on Monday a new purpose for the corporation as well as laying out a new mission for the firm going forward.

EGA said in a press release that its new corporate purpose is Together, innovating aluminium to make modern life possible. To achieve that end, the firm tailored its mission to be to generate value from mining to metal.

Abdulnasser Bin Kalban, EGA’s Chief Executive Officer, said the corporate purpose embodies a major change for the company.

“We sum up our new purpose in eight simple words: Together, innovating aluminium to make modern life possible. Fulfilling it over the decades ahead will require us to transform our operations and make step-changes in how we contribute to the world and the societies in which we operate, as well as for our people. Becoming an organisation united by a single purpose will enable us to further improve our performance and generate value for our shareholders.”

“We have a legacy of more than 40 years of success, and there is much more we can and must do,” he continued. “We are aiming to address some of the biggest opportunities and challenges our industry faces. This is not the work of a year or two; it is the work of a lifetime. And our purpose requires that we see it through. In the coming months, I look forward to detailing some of the bold aspirations for the future we have as a 7,000-strong team.”

Since its predecessor’s founding in 1975, EGA has propelled the UAE from zero to the fifth-biggest aluminium producing country on Earth. UAE’s aluminium industry accounts for about 1.4 percent of its total economic activity at present.

Based in Abu Dhabi, United Arab Emirates, Emirates Global Aluminium is an aluminium conglomerate created by the merger between Dubai Aluminium (DUBAL) and Emirates Aluminium (EMAL) in 2013. EGA had an estimated enterprise value of US$15 billion at the time the merger took place. The firm is owned equally by Mubadala Development Company of Abu Dhabi and Investment Corporation of Dubai. Emirates Global Aluminium holds interests in bauxite/alumina and primary aluminium smelting.