China’s aluminium extrusions behemoth China Zhongwang Holdings Ltd. announced yesterday a partnership with British automaker Jaguar Land Rover Limited to supply aluminium extrusion products as a Tier-1 supplier.
The partnership with Jaguar Land Rover is Zhongwang’s first with an automotive company outside the People’s Republic of China. Though no further information regarding the financial or volume details of the agreement was included in yesterday’s announcement, Zhongwang pointed out its prior experience with supplying aluminium extrusions to Chinese transportation companies.
Prior to the agreement with Jaguar Land Rover, Zhongwang has a substantial track record of supplying aluminium extrusions to China’s high-speed trains as well as acting as the exclusive aluminium supplier for Chery’s electric car “eQ1” model, and CH-Auto Technology’s new electric sports car “QiantuK50”, which debuted in August.
In an emailed press release, Lu Changqing, Chairman and President of China Zhongwang, boasted of his firm’s commitment to provide top-quality extrusions to Jaguar Land Rover.
“With its solid strength, the Group has become a Tier-1 supplier to Jaguar Land Rover, signifying another achievement in exploring high-end applications of aluminium. China Zhongwang’s advantage lies in its comprehensive R&D capabilities, capacity that covers the entire production process, and thorough quality control system, which ensure its product performance meets the highest standard in the industry. We will maintain close collaboration with Jaguar Land Rover to present the best products to the market.”
Zhongwang’s agreement with the British automaker is likely the first in several moves in the European market. Still smarting from its rebuff by United States regulators this summer on a 16-month-long attempt to purchase Aleris Corporation, Zhongwang’s managing director Amanda Xu Jing told Chinese media that the company would begin focusing expansion efforts both domestically and in Europe due to continuing trade tensions between the United States and Chinese governments and existing tariffs levied by Washington, D.C. on a variety of Chinese goods.