Ball Expands Aluminium Cup Line Due To Consumer Demand

Ball Expands Aluminium Cup Line Due To Consumer Demand

Colorado consumer product packaging firm Ball Corporation last week announced that its Ball Aluminum Cup is now available in 9- and 12-ounce sizes.

The Ball Aluminum Cup, which is available for food service customers, is made from 90 percent recycled content, which is the highest recycled content rate of any beverage packaging in its category. The new cup sizes join the 16-, 20-, and 24- ounce offerings and are suitable for a wide variety of beverages.

Dan Fisher, President and CEO, Ball Corporation, said in a press release that the Ball Aluminum Cup has been one of the more popular offerings in recent years.

“It has been inspiring to see continued excitement and growing demand for the Ball Aluminum Cup since we first introduced the product to consumers in 2019. As a company, we are relentlessly focused on advancing the circular economy. We believe that the expansion of our innovative aluminum cup will continue to drive meaningful change toward both helping our customers reach their sustainability goals and solving the packaging waste crisis.”

Emily Fong Mitchell, President and General Manager, Ball Aluminum Cups, says the company is eager to offer more and more sustainable options to its customers.

“We are excited to expand the Ball Aluminum Cup portfolio and offer our venue and food service customers a full suite of sustainable beverage packaging solutions – from aluminum cans to bottles and cups. At Ball, we’re committed to increasing access to the infinitely recyclable aluminum cup, which helps our customers meet growing consumer demand for truly sustainable products.”

Ball says the move was driven by consumer demand for more sustainable beverage container products. Aluminium is a superior choice for sustainable material according to the company, as 75 percent of the aluminium ever produced is still in circulation, and aluminium beverage containers can be recycled and restocked in stores in as little as 60 days.