Colorado’s Ball Corporation announced this week that its aluminium cup is now available for consumer purchase throughout the United States.
Ball’s aluminium cup can be found in over 18 thousand major retailers in all fifty states. The first-of-its-kind creation came about in 2019 and debuted first in Denver-area sporting venues.
Dan Fisher, Ball Corporation’s President, said the wide availability of the aluminium cup has several advantages.
“Ball has a long history of being a brand that people trust, and we are excited to reenter the B2C market with the retail rollout of the innovative and infinitely recyclable Ball Aluminum Cup. As a company, we are relentlessly focused on enabling the circular economy and finding new ways to help solve the packaging waste crisis with aluminum beverage packaging. We look forward to working with our retail partners to continue advancing this mission.”
Sebastian Siethoff, General Manager, Cups, said the new aluminium cup has already caught on with consumers.
“The Ball Aluminum Cup is a truly innovative product that has the potential to advance sustainability and reduce plastic waste at gatherings big and small. As we expand the cups’ availability to major retailers nationwide, we are seeing very strong consumer adoption and performance in the marketplace as we are launching this new, exciting product line. We are excited to expand the cups’ footprint and continue driving meaningful sustainable solutions for customers and consumers.”
Ball Corporation produces its aluminium cups at a facility in Rome, Georgia. They come in 16 oz and 20 oz sizes.
Based in suburban Denver, Ball Corporation produces consumer food and beverage packaging for customers around the world. The firm employs 17,500 individuals and boasted net sales of US$11.5 billion in 2019.