Colorado firms Ball Corporation and Molson Coors are collaborating to bring an all-aluminium beverage cup to the new Allegiant Stadium in Las Vegas.
The Ball Aluminium Cup will make its debut at the home of the National Football League franchise Las Vegas Raiders as soon as COVID-19 restrictions are lifted and fans are allowed to attend events at the venue.
Ball Corporation has already delivered 10 thousand of the infinitely-recyclable aluminium beverage cups to the stadium. The cup was developed as a response by consumers for more sustainable beverage cups, and Ball Corporation says the cup is suitable for both warm and cold beverages.
Ball’s chief operating officer Daniel W. Fisher said the aluminium cups will also improve the experience of fans attending games at the venue as well.
“We’re proud to team up with Coors Light to bring fans at Allegiant Stadium an enhanced beverage experience and sustainable hospitality options from the start with our game-changing and infinitely recyclable aluminum cup. We introduced the aluminum cup to meet the growing demand for more sustainable packaging choices, and we’re excited that our partnership with Coors Light will give fans visiting Allegiant Stadium an opportunity to further their efforts to reduce, reuse and recycle.”
Molson Coors North America’s Director of partnerships and licensing Adam Dettman says this development is but a next step in Coors Light’s longstanding relationship with the versatile metal.
“Coors Light has a long history of sustainable product innovation – in fact, many people don’t know that we pioneered the first-ever aluminum cans to hit the market back in 1959. We’re proud to continue this history by partnering with Ball to ultimately provide fans with an eco-conscious experience, and a built-in piece of memorabilia that guests can take home after enjoying a game or event at Allegiant Stadium.”
Ball Corporation says that about 75 percent of all aluminium ever mined to date is still in use today due to the metal’s infinite and total recyclability.