Last week Aluminium Bahrain B.S.C. (Alba) hosted the first-of-its-kind virtual market update session for customers around the globe.
The initiative was a partnership between Alba and CRU and took place over four days. The program was divided up into two-day segments, and speakers at the event updated the market on Alba’s response to the coronavirus pandemic as well as the status of the aluminium market in general.
Alba’s Chief Executive Officer Ali Al Baqali highlighted the importance of this conference in a related press release.
“COVID-19 has undoubtedly brought the aluminium industry closer as we prepare ourselves to emerge from this pandemic stronger.”
“Alba’s unique virtual collaboration with CRU enabled us to not only reach-out to our customers and offer our superior services but also assert our unwavering commitment to Safety, Efficient and Agile Operations.”
Viewers watched the event from locations around the globe. Speakers included Alba’s Chief Marketing Officer Khalid Abdul Latif and aluminium industry experts from CRU Eoin Dinsmore and James Wren, among others.
Aluminium Bahrain B.S.C., or simply Alba, is one of the largest industrial companies in the Middle East and is one of the top 10 largest aluminium producers in the world. Originally incorporated in 1968, the company is based in Bahrain and 84% of its total workforce are Bahraini nationals. It began operations in 1971 with a 120,000 metric ton annual capacity. Modernization bumped the output up to 450,000 metric tons in 1992. In the spring of 2005, Alba opened Line 5, raising output by 860,000 metric tons per year. In 2019 Alba’s smelter produced 1,365,005 metric tons of primary aluminium.